Pay particular attention to type anatomy and the function and placement of guidelines (cap height, ascender line, baseline, etc). Start by familiarizing yourself with some basic typography terms. Point being: humans have been drawing letters for centuries, giving them plenty of time for trial and error and the establishment of some best practices. Type design is about as old as the invention of the 15th century printing press and scribes were using artisanal calligraphy in manuscripts long before that. Review the basic rules of font designīefore you jump straight into drawing your letters, it is important that you understand the basics of type construction. If you are licensing a custom font to particular clients on your own, you will have to draft up your own license to ensure there is no confusion on ownership. If you are planning to sell your font design online, the marketplace will generally have its own framework for licensing and you should review this before getting started (this will also include information about your cut of the profits). Licenses are essentially a way to extend the use of a font to anyone for a fee, but different licenses will come with different terms and restrictions. Like any creative asset made by an actual person, typefaces have a copyright holder. Logotype by lianedvįinally, it is important to understand font licenses. Both are acceptable, but OTF is considered the preferable of the two. While TTF is still in circulation, OTF provides more storage, and it supports many more types of characters. OTF was developed later by Microsoft and Adobe to extend these features. TTF was developed first by Apple and Microsoft in the 80s as a way for both computers and printers to read fonts easily. The main two that you’ll hear about are Open Type Font (OTF) and True Type Font (TTF).
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